Privacy Policy

1. Information we collect about you

We collect information that can identify you such as your email address and gender ("personal information") and other information that does not identify you (author and genre preferences, catalogued books, reading preferences and about me). We may collect this information through our website or mobile application.
By using the Service, you are authorizing us to gather, retain data and analyze this data.Information you provide. In order to register as a user with Novelinked, you will be asked to register using Novelinked login screen or Facebook or Google + credentials. For login via Facebook and Google +, you authorize us to access public profile information of these social media sites. We only obtain information from your Facebook / Google + accounts that you specifically authorize and grant us permission to obtain. In addition, we may collect and store any personal information you provide while using our Service or in some other manner. You may also provide us a profile picture, a personal description about you and information about your reading preferences. If you chat with other Novelinked users, you provide us access to the content of your chats, and if you contact us with a customer service or other inquiry, you provide us with the content of that communication.
Use of technologies to collect information. We use various technologies to help us better understand how people use our service. Information collected automatically. We automatically collect information from your browser or device when you visit our Site / Service. This information could include your IP address, device ID and type, your browser type and language, the operating system used by your device, access times, your mobile device’s geographic location while our application is actively running, and the referring website address.
Cookies and Use of Cookie Data.  We use “cookies” to keep track of some types of information while you are visiting or using our services. “Cookies” are very small files placed on your computer, and they allow us to count the number of visitors to our Website and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on cookies for the proper operation of; therefore if your browser is set to reject all cookies, may not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality with respect to
Information collected by third-parties for advertising purposes. We allow ad networks and Real Time Buying (RTB’s) Exchanges to display advertisements on our Service. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. We do not provide any personal information to third parties.

2. How we use the information we collect

General. We may use information that we collect about you to:

  • Deliver accurate location based book matches;
  • Manage your account and provide you with customer support;
  • Perform research and analysis about your use of, or interest in our or others’ products, services, or content;
  • Communicate with you by email about products or services that may be of interest to you either from us or other third parties;
  • Develop, display, and track content and advertising tailored to your interests on our Service and other sites, including providing our advertisements to you when you visit other sites;
  • Website or mobile application analytics;
  • Enforce or exercise any rights in our Terms of Use; and
  • Perform functions or services as otherwise described to you at the time of collection.

In all circumstances, we may perform these functions directly or use a third party vendor to perform these functions on our behalf who will be obligated to use your personal information only to perform services for us. Also, if you access our Service from a third party social platform, such as Facebook or Google +, we may share non-personal information with that platform to the extent permitted by your agreement with it and its privacy settings.

3. With whom we share your information

Information Shared with Other Users. When you register as a user of Novelinked (either within the Application or using Social Media), your Novelinked profile will be viewable by other users of the Service as it relates to the following information only (i) User Name (ii) Profile Picture (iii) Gender (iv) Reading Preferences (v) Catalogued Books (vi) About me (vii) And my Ratings given by other users (users details of the reviewer are not disclosed). We also request for using location services at the time of barcode scanning to improve the relevance of the match. We only disclose the approximate km’s away from one matched customer to the other and seek your permission before we use location services.

Personal information.We do not share your personal information with others except as indicated in this Privacy Policy or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

  • Service providers:t We may share personal information with third parties that perform certain services on our behalf. These services may include ad tracking and analytics, in house surveys (solely for the purposes of knowing customers’ needs better). These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
  • Other SituationsWe may disclose your information, including personal information:
    • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
    • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of the sole proprietorship, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Terms of Use or other agreements or policies.
    • In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Aggregated and/or non-personal information. We may use and share non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising or products on our Service and on websites or applications of third parties, and to analyze and report on advertising you see.

4. How you can access your information

If you have a Novelinked account, you have the ability to review and update your personal information within the Service by opening your account and going to settings. You also may close your account at any time by uninstalling the application. If you close your account, we will retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our Terms of Use, take actions we deem necessary to protect the integrity of our Service or our users, or take other actions otherwise permitted by law. In addition, if certain information has already been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties' policies.

5. Your choices about collection and use of your information

  • You can choose not to provide us with certain information like location, access to location based services, your book preferences or catalogued books, but that will result in you being unable to use certain features of our Service because such information may be required to find a suitable book match.
  • Our Service may also deliver notifications to your phone or mobile device. You can disable these notifications by opting out of it, the button of which is located at the bottom of the My Profile Screen.
  • You can also control information collected by cookies. You can delete or decline cookies by changing your browser settings. Click “help” in the toolbar of most browsers for instructions.

6. How we protect your personal information

We take security measures to help safeguard your personal information from unauthorized access and disclosure. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, chats, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email.

Information you provide about yourself while using our Service

We provide areas on our Service where you can show information about yourself and communicate with others. Such postings are governed by our Terms of Use. Also, whenever you voluntarily disclose personal information on publicly-viewable pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

7. Children's privacy

We restrict the use of our service to individuals age 18 and above. We do not knowingly collect, maintain, or use personal information from persons under the age of 18.

8. Visiting our Service from outside the United States

If you are visiting our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and globally where our servers are located and our central database is operated. By using our services, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.

9. No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

10. Changes to this Privacy Policy

We will occasionally update this Privacy Policy. When we post changes to this Privacy Policy, we will revise the "last updated" date at the top of this Privacy Policy. We recommend that you check our Service from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

11. How to contact us

If you have any questions about this Privacy Policy, please contact us by email at

Effective date: June 22, 2015. MakasharCreative reserves the right to alter these policies at any time.